Rise of the Vlog

1

October 16, 2012 by marissapags

Compressed Blog for Assessment:

We reside in an online culture where social media has grown into a mainstream passion (Strangelove, 2010). YouTube has become an Internet phenomenon and continues to fruitfully expand and thrive. According to Michael Strangelove in his work Watching You Tube: Extraordinary videos by ordinary people Internet users view more than one billion YouTube videos a day (Stangelove, 2010). This only proves just how significant YouTube and vlogging is in our society and with hundreds and millions of people tuning into YouTube every minute of the day the impact, influence and power this form of social media has is truly remarkable. There is a boundless array of embarrassing, dangerous, stupid, hilarious and mundane videos gaining peoples attention around the world. Not to mention Amateur animations, cartoons, stop motion videos, documentaries, music videos, films, trailers, DIY tutorials, fitness vlogs, cooking vlogs, political vlogs and ordinary vlogs add to the diverse and infinite collection YouTube offers.

In today’s day and age almost everyone has access to a video camera, a camera phone, a webcam or any other video recording device therefore absolutely anyone has the opportunity and freedom to broadcast their work or themselves to the entire online sphere. Without any expertise in the progress, without any involvement in the television or film institutions YouTube has given the average Joe a chance to matter. Given they amass plenty of views and likes their vlog could be the next big thing. Raw talent and a video device can eventually lead to ones fame and convert into legitimate success. The reason why I am discussing the vlog is primarily because YouTube plays a key role in reflecting and shaping popular culture. Just as my previous entry mentioned, the YouTube circulation of the gangnam style video has literally become a worldwide popular culture phenomenon. Eminent musicians such as Justin Bieber and French DJ Maedon along with hundreds of others were discovered via their YouTube vlogs. Famous record labels have signed up artists with an outstanding fan base.

This French electro pop DJ rose to fame as a result of his YouTube vlogs, where he filmed himself at home mixing and creating pop tracks. His videos gained millions of views and thousands of likes and now he is a widely known and respected DJ and continues to produce fabulous music on his YouTube channel. He is one of the many people who used YouTube as a launching pad to kick-start his musical career. He even performs at around the world at major festivals and his music live is sensational! The rise of the blog and the continuous progression of digital technology offer people a world of opportunities that were unheard of years back. The world of YouTube and the rise of the blog will only become more relevant as the years go by, with 60 hours of video uploaded every minute, with over four billion videos being viewed each day and with advertising on YouTube increasing every year, this digital community continues to become an exceedingly powerful social media network (Jeff Bullas).

Original Blog:

Five years ago my two friends and I created an amateur vlog on YouTube documenting our adoration for a certain boy band. Fortunately due to embarrassment we wiped out all evidence of our twelve vlogs and often deny we ever took part in this practice. Our aim was to produce a video blog on a daily basis to generate more and more likes, views and fans and encourage them to sign our online petition to bring this American boy band to Australia. The project lasted less than a year until we eventually realized we were being ridiculous and thankfully overcame our infatuation for teenage boy bands. However the result (at the time) was both astonishing and rewarding. We gained over 2000 fans and were bombarded with appreciation messages and emails everyday from young girls all over the world. Our petition achieved 2,234 names, a sound effort for three fourteen-year-old girls and their inept videos. We were even recognized during a train ride home one day by another group of girls who had seen our vlogs on YouTube. When I think of it now I’m fairly embarrassed of the videos I posted but when I think about the fans we gained and the positive feedback pouring in it only amazes me just how effective YouTube can be. Like many other vloggers out there, we were just amateurs, no expertise in video making, and no skill in vlogging yet our videos appealed to two thousand viewers and our idea was widely enjoyed by people who shared in our interests. If our vlog reached over two thousand people over the course of eight months, I am sure if we pursued this project we would have accumulated thousands more.

We reside in an online culture where social media has grown into a mainstream passion (Strangelove, 2010). YouTube has become an Internet phenomenon and continues to fruitfully expand and thrive. According to Michael Strangelove in his work Watching You Tube: Extraordinary videos by ordinary people Internet users view more than one billion YouTube videos a day (Stangelove, 2010). This only proves just how significant YouTube and vlogging is in our society and with hundreds and millions of people tuning into YouTube every minute of the day the impact, influence and power this form of social media has is truly remarkable. There is a boundless array of embarrassing, dangerous, stupid, hilarious and mundane videos gaining peoples attention around the world. Not to mention Amateur animations, cartoons, stop motion videos, documentaries, music videos, films, trailers, DIY tutorials, fitness vlogs, cooking vlogs, political vlogs and ordinary vlogs add to the diverse and infinite collection YouTube offers.

In today’s day and age almost everyone has access to a video camera, a camera phone, a webcam or any other video recording device therefore absolutely anyone has the opportunity and freedom to broadcast their work or themselves to the entire online sphere. Without any expertise in the progress, without any involvement in the television or film institutions YouTube has given the average Joe a chance to matter. Given they amass plenty of views and likes their vlog could be the next big thing. Raw talent and a video device can eventually lead to ones fame and convert into legitimate success. The reason why I am discussing the vlog is primarily because YouTube plays a key role in reflecting and shaping popular culture. Just as my previous entry mentioned, the YouTube circulation of the gangnam style video has literally become a worldwide popular culture phenomenon. Eminent musicians such as Justin Bieber and French DJ Maedon along with hundreds of others were discovered via their YouTube vlogs. Famous record labels have signed up artists with an outstanding fan base.

This French electro pop DJ rose to fame as a result of his YouTube vlogs, where he filmed himself at home mixing and creating pop tracks. His videos gained millions of views and thousands of likes and now he is a widely known and respected DJ and continues to produce fabulous music on his YouTube channel. He is one of the many people who used YouTube as a launching pad to kick-start his musical career. He even performs at around the world at major festivals and his music live is sensational! The rise of the blog and the continuous progression of digital technology offer people a world of opportunities that were unheard of years back. The world of YouTube and the rise of the blog will only become more relevant as the years go by, with 60 hours of video uploaded every minute, with over four billion videos being viewed each day and with advertising on YouTube increasing every year, this digital community continues to become an exceedingly powerful social media network (Jeff Bullas).

References:

35 Mind Numbing YouTube Facts, Figures and Statistics,

Jeff Bullas Article http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/ viewed 30th September 2012

Strangelove, Michael, 2010. Watching You Tube: Extraordinary videos by ordinary people, Toronto: University Toronto Press.

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One thought on “Rise of the Vlog

  1. just wondering…has vlogs taken over the role of blogs yet? or do vloggers still keep blogs or sites to voice their opinions elsewhere of YouTube?

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